A client approached me needing a new logo, and an ad for a local Activity Brochure called What To Do Whistler? The client’s business is a small catering company, based out of Whistler, BC, called Whistlers Personal Chef. Generally, it’s clientele is mostly families with holiday homes in Whistler, as well as several locals who host small parties with family and friends.
The concept behind the business is that the head chef, Borgi Rayen, does all the work. What is unique about her catering business is that clients do not have to choose of a set menu, like most catering companies. You simply choose what it is you would like to have cooked, and Borgi Rayen does all the grocery shopping, cooking, serving, and cooking. This way even the party host gets to enjoy the occassion.
I decided to go with a very organic, rounded and happy typeface. This represents the company well, since Borgi Rayen believes in using only the purest and highest quality of ingredients. Everything is prepared from scratch, and many recipes are of her own. The actual logo is a fork and knife silhouette, displayed in front of the outline of Whistler and Blackcomb mountains. This works well into the brand as well since it is based out Whistler, BC. I kept the colours neutral, and used orange because I feel it’s reminiscent of food and cooking.
As for the ad itself, I kept it extremely simple, and to the point. I wanted it to be easy to look at, and get the concept of the business across in one easy sentence. The photo used has great colours in it, and is a great representation of Borgi’s cooking.